Massachusetts Office of Travel and Tourism (MOTT)
Showcasing All Massachusetts Has to Offer Via Travel Guides and Promotional Booklets
Project overview
There’s so much to see and do in Massachusetts! History, museums, artist studios, outdoor fun, sporting events, concerts, festivals and varied dining - the list could go on forever!
The Massachusetts Office of Travel and Tourism has a number of initiatives that promote all the Bay State has to offer both tourists and residents. Most notably, MOTT produces a number of carefully curated guides that provide a taste of what’s happening in every region of the state.
Solution
Shields SGF has a long history working with groups promoting Massachusetts tourism in Plymouth, Provincetown, Merrimack Valley and more. Starting in 2015, MOTT partnered with Shields SGF to develop a number of travel guides and zines with different themes, including:
- Massachusetts Travel Guide, a definitive look at the state’s regional attractions
- Masterpiece Trail, highlighting unique finds at MA’s art museums
- Massachusetts Wine & Cheese Trails, a guide to farms and wineries around the state
- Historic Women Trailblazers of Massachusetts, commemorating 100 years of Women’s Suffrage and featuring historical sites important to famous MA women of the past.
These pieces were created to look great in both print and digital formats. Looking to read them yourself? Find the flipbooks on MOTT’s website.
Results
MOTT now has an ever-growing library of Massachusetts Tourism publications thanks to Shields SGF. These are distributed throughout the state in various venues so that visitors and those that live here can all enjoy.
The brochures have assisted in to bolsting tourism across the State, by increasing revenue for numerous businesses and industries, such as lodging, restaurants, transportation, entertainment, and retail.
